Privacy

Privacy Policy
Effective Date: December 13, 2023
Type of Website: Insurance

This Privacy Policy describes how Health Trust Financial, Inc. ("we," "our," or "us") collects, uses, and protects your personal information when you interact with our website, https://healthtrustfinancial.com (the “Site”), and through other communication channels including SMS.

If you have any questions, please contact us at:
Email: sales@healthtrustfinancial.com
Phone: (888) 912-5351
Mailing Address: 2000 Berry Hill Road, Montgomery, AL 36117

1. Information We Collect

We collect the following personal data:

Automatically:

IP address
Location (approximate)
Browser activity (clicked links, content viewed)

Provided by You:

First and last name
Date of birth
Email address
Phone number
Any information entered into web forms

2. How We Use Your Information

We use your information to:

Contact you via email, phone, or SMS
Provide requested quotes or insurance information
Send marketing and promotional messages (only if consent is provided)
Improve the performance and usability of our Site

3. SMS Communications and Consent (A2P 10DLC Compliance)

By submitting your phone number on our Site, you expressly consent to receive text messages (SMS) from Health Trust Financial. These messages may include service updates, insurance information, or promotional content. Message and data rates may apply.

Opt-In Language: You will only receive SMS messages if you voluntarily opt in through a form or checkbox that clearly indicates you agree to receive such communications.
Opt-Out Method: You can opt out at any time by replying STOP to any SMS message. To get help, reply HELP or contact us at (888) 912-5351.

4. Sharing of Personal Information

We may share your data with:

Internal team members to fulfill your requests
Marketing agencies and insurance agents for communication and service purposes
Third parties for advertising and analytics (only as necessary)

We will not sell your data. Data is only shared to the extent required to serve you effectively.

5. Data Retention

We retain your data only as long as needed for the purposes for which it was collected, or as required by law.

6. Your Privacy Rights

You may:

Access your personal data
Correct or delete your data
Withdraw your consent at any time
Opt out of communications
File a complaint with a data protection authority (if in the EU/UK)

7. Cookies

Our Site uses cookies to improve user experience. Types include:

Analytical cookies – for tracking usage data
Targeting cookies – for advertising and personalization
Third-party cookies – from platforms such as Google Analytics or Meta

You may disable cookies in your browser settings.

8. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect data from children.

9. Security

We implement strong encryption and secure servers to protect your data. However, no method of transmission over the internet is 100% secure.

10. Updates

This Privacy Policy may be updated at any time. Updates will be posted on this page with the revised "Effective Date." We recommend reviewing this page periodically.

Contact

If you have any questions or wish to exercise your rights, contact:
Privacy Officer: Cindi Thompson
Email: sales@healthtrustfinancial.com
Phone: (888) 912-5351
Address: 2000 Berry Hill Road, Montgomery, AL 36117